2025 State of Programmatic Report
The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement... Read more
Cricket Lights Up Mobile Screens
Fall Audience Guide
Fast Facts: 2025 Eurovision Song Contest on Social Media
Consumer AI Tool Usage
Canada 2025 Digital Year in Review
CIMM East Highlights & Currency Clarity
Comscore and Snowflake: A Vehicle for Privacy Compliant and Frictionless Da...
Unlocking Potential at the Upfronts
Political TV Ad Exposure Targeting
New segments available exclusive to The Trade Desk users help political advertisers drive incremental reach over linear through digital channels including CTV.
Transforming Consumer Validation Into Campaign Success
Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore
Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting
Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting. Explore high performing audience segments acros...
Can cookie-free audiences perform as well as cookie-based ones? Spoiler Ale...
Cookieless Audience Targeting Partnership Series
What happens to ad targeting if user tracking goes away?
Introducing Comscore Predictive Audiences